Released on: November 7, 2007, 7:17 am

Press Release Author: IMR International

Industry: Healthcare

Press Release Summary: IMR International Limited, developers of e-communication and
clinical information solutions, today announced the launch of a comprehensive guide
to influenza (Flu) within its new public health portal; www.epgpatientdirect.org.


Press Release Body: London, England, 26th October, 2007

Guide to Influenza launches on new European health website

IMR International Limited, developers of e-communication and clinical information
solutions, today announced the launch of a comprehensive guide to influenza (Flu)
within its new public health portal; www.epgpatientdirect.org.

The Influenza Quick Guide will be hosted in English, French, German, Spanish and
Italian languages and will join other interactive guides to form part of the EPG
Patient Direct interactive knowledge 'library'; a range of online guides designed
specifically for use by the general public. Contained within the resource is an
overview of flu, its different types, causes and complications, prevention and
treatment options, general lifestyle advice and answers to frequently asked
questions.

"The Quick Guide is intended to break down medical language barriers and raise
patient awareness" said Michelle Kelly, Partnership Director for EPG Patient Direct
"In doing so the resource will empower the patient, aid better communication with
health professionals and facilitate understanding of treatment options and possible
outcomes."

"Whilst we recognise that today's patients are more informed than ever before, they
are still faced with an overwhelming challenge in sourcing health-related
information that is comprehensive, trustworthy and easy to understand" said Chris
Cooper, Managing Director of IMR International Ltd. "By working with the support of
partners in healthcare we aim to cut through the masses of sometimes irrelevant
information available on the internet and connect patients and their carers with
information and advice that is viewed as authoritative, balanced."

Sanctioned by the European Medical Association and produced by IMR International Ltd
(www.imrmedia.net), EPG Patient Direct is dedicated to providing the general public
in Europe with a credible source of independent health-related information. Further
information about EPG Patient Direct, its content and partners, can be found at
www.epgpatientdirect.org.

About IMR International Limited.
East Sussex, UK based IMR International Ltd is a private limited Company
specialising in the delivery of e-communication and clinical information solutions.
The Company's activities fall within three key areas of competency: Electronic
Publishing, e-Marketing/Communications Solutions and Campaign Design. It also
provides database analysis, market research (Healthcare) and market intelligence
services.





Web Site: http://www.epgpatientdirect.org

Contact Details: London, England, 26th October, 2007
Guide to Influenza launches on new European health website
IMR International Limited, developers of e-communication and clinical information
solutions, today announced the launch of a comprehensive guide to influenza (Flu)
within its new public health portal; www.epgpatientdirect.org.
The Influenza Quick Guide will be hosted in English, French, German, Spanish and
Italian languages and will join other interactive guides to form part of the EPG
Patient Direct interactive knowledge 'library'; a range of online guides designed
specifically for use by the general public. Contained within the resource is an
overview of flu, its different types, causes and complications, prevention and
treatment options, general lifestyle advice and answers to frequently asked
questions.
"The Quick Guide is intended to break down medical language barriers and raise
patient awareness" said Michelle Kelly, Partnership Director for EPG Patient Direct
"In doing so the resource will empower the patient, aid better communication with
health professionals and facilitate understanding of treatment options and possible
outcomes."
"Whilst we recognise that today's patients are more informed than ever before, they
are still faced with an overwhelming challenge in sourcing health-related
information that is comprehensive, trustworthy and easy to understand" said Chris
Cooper, Managing Director of IMR International Ltd. "By working with the support of
partners in healthcare we aim to cut through the masses of sometimes irrelevant
information available on the internet and connect patients and their carers with
information and advice that is viewed as authoritative, balanced."
Sanctioned by the European Medical Association and produced by IMR International Ltd
(www.imrmedia.net), EPG Patient Direct is dedicated to providing the general public
in Europe with a credible source of independent health-related information. Further
information about EPG Patient Direct, its content and partners, can be found at
www.epgpatientdirect.org.

About IMR International Limited.
East Sussex, UK based IMR International Ltd is a private limited Company
specialising in the delivery of e-communication and clinical information solutions.
The Company's activities fall within three key areas of competency: Electronic
Publishing, e-Marketing/Communications Solutions and Campaign Design. It also
provides database analysis, market research (Healthcare) and market intelligence
services.
CONTACT:

Charlotte Batten
IMR International Public Relations
PHONE: (+44) 01892 667512
E-MAIL: press@imrmedia.net
WEB: www.imrmedia.net